We hired a business coach to help us revamp our studio

It was the best decision.  For entrepreneurs like ourselves, this was a really bold move. We knew we had to plan for it but were a bit scared about the investment.  But then we learned that business coaches also help with starting a business.  So, we say it as a score.  If we were going to give up money for this service, we had to expect to get a good ROI.

Gladly, this is exactly what we got.  We relied on the top Business Coach Vancouver and we could not be happier.

Where we were

The whole idea of a business coach is for them to objectively help us develop a strategy to get us from where we are to where we want to be.   In our case, we were a starting business.  We had obtained funds from savings and family help.  We wanted to start with being responsible about our money and investments.

At first, the scenery look gloom and bleak, to say the least.  In all honesty, we were not exactly expecting a “boom” in our first days, but we were certainly not getting what we wished for.  So, we made the call.

Where we wanted to be

The main purpose of a business is to get profit (duh).  However, we were not seeing it very clear.  We did have our goals clear.  Or at least that is what we thought.  Our mission and vision were the standpoints to the success of our business.  So, kudos to us on that.

We wanted to get a higher ROI.  We designed a website and we set our goals to increase traffic by 45% in 90 days.  Everything else pretty much had to fall in place.  More traffic represented a higher rank and more customers.  That was crystal clear.  The target was to be solvent and growing.

What we got

When the business coach walked in, the first thing she did was to take a thorough look at the books.  She made an emphasis on the incomes and outcomes.  We learned that we had to make some necessary cuts to some things that, we then realized, we were emotionally attached to.

Our business got more successful through the application of the following strategies:

  • We were challenged to try new things. We were very comfortable in that area, let me tell you.
  • Getting unstuck and motivated.  It was hard for us to gain momentum to start trying new things.
  • A very important step was to evaluate ourselves and find our weaknesses and strengths.
  • We were thrilled when we realized all the great things that we were able to accomplish when we had someone there that truly believed in us.
  • Get more confident and trust in ourselves was one skill that our coach helped us develop.
  • Being accountable to someone added a little pressure to the need or setting small goals and meeting them.

Overall, it was a thrilling experience that allows us to highly recommend a business coach.  I know it seems like you do not have a cut for that expense.  But trust me, it will become your best investment, so go for it.

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Why we got trademarked

Trademark is just another way to say brands.  This is how you present yourself to a final consumer.  Consumer decisions are largely influenced by the reputation of a brand or trademark.  Even so, whenever a consumer makes a decision for a product, they are expecting to see a trademark.  This allows them to make comparisons between brands in order to make educated decisions in the future.

We then came to realize that trademarking was important to our business and its reputation.  It helped us commit ourselves to offer products and services of a higher quality.  Here are the top reasons why we got trademarked.

It is easier for clients to find us

The services we offer are not necessarily novel in themselves and the market is crowded with brands that offer similar services.  When you get into this “sea” of options, it is hard to find yourself if you are not trademarked.  You need a name and a symbol that clients can find you with.

We realized that this was the only way to make our business stand out.  This can be critical to influencing a consumer´s decision.

Trademarks represent values

Once you are trademarked, this brand can increase its value over time.  Of course, this will depend on the reputation that the business earns through the years.

A brand can be of great value and with an increasing reputation, you can make it grow to other products or services.  You can even sell it to a larger corporation at a reasonable price if you wish.

A trademark allows us to use social media effectively

We need to put a face on our social media posts.  When looking for our services, clients are looking for a trademark when they go online of to Facebook, Twitter, or Instagram.

The aim of using social media is to increase traffic, get a higher ranking, increase customers, and increase the trademark´s value.

Trademarks communicate a message effectively

We wanted to convey emotional and intellectual attributes through our trademark.  People should be able to get what the message is about when they look at our logo.  This is why we believed that we had to make our brand’s logo something that would clearly speak to people and tap into their emotions.

A trademark is not expensive nor hard to obtain

We learned that the process for obtaining a patent is not costly.  The United States Patents and Trademarks office charges around $275 dollars, a few dollars after five years, and another few hundred dollars after ten years.

They never expire

So not only are they cost effective, trademarks never expire.  This is as long as you are in the country where you filed your patent.

So you see how brands are an important asset to a business.  Get yourself trademarked too and enjoy the benefits.  The best Trademark Lawyer Vancouver is ready to help you get the most out of your business’s trademark.

 

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Why every business should invest in web design

There are very rare cases of businesses that do not need a website.  If this is your case, good for you.  Probably you do not need one because you have discovered that your target leads are not website people more than they are Facebook people, for instance.  If that is your case, good for you.

However, most businesses need a website.  Especially those that do not have headquarters that clients get to visit.   Also, there are businesses such as photography or videography that rely on visual to showcase what they have to offer.

Today we bring you powerful reasons why a website is a powerful Digital Marketing tool.  So, if you are looking to cut off corners to save budget, including a website in this cut is a grave mistake.

Your clients are expecting one

We are in a digital age where your potential clients are expecting you to have an online presence.  Before a client ventures to make business with you, they will go and search you on Google.  They expect to see your offer in the comfort of their homes and see what others have to say about you.  If nothing of this is found, then you will be seen as irrelevant, and your potential customer will move on, guess where?  That is correct, to your competition.

So you have to make sure you are looking good online.  A Google+ account is a must since Google integrates it with the branded search clients make of your business.

On the other hand, if your potential customers find negative reviews and a poorly made website, this will tarnish your reputation.  Therefore, you must make sure you hire a professional to make your website look pristine.

A website is cost-effective

When you think of building a website, you are probably thinking about going from scratch and coding. That sounds like a lot of money.  Fortunately, you can use services that allow you to highly customize your site without using any coding whatsoever.

WordPress allows you to painlessly build a customizable website.  Since it is an open source, users can create ways to improve it and make it more versatile.  Despite it changing some features, the main design and functions remain the same.

Advertising

Attached to it being cost effective, a website provides a great opportunity for you to advertise yourself and your offer.  You have the chance to convince your customers why they should make business for you.  Link this to the sleek design we mention in the first point and you are great to go.

The typical ways of advertising are making space for the digital era where people rely more on user’s generated content, reviews, and social media.

Improves communication with your customers

One important factor that as a business you should never overlook is communication with your customers.  A great customer service can guarantee a returning client.  A website provides a great way to sort out a variety of channels through which they can communicate with you.  They should all pose the same convenience for the client.

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Is there a safe, chemical free way to dye your hair ombre at home?

Whether you’re trying to cover a few greys or just looking for a new look, changing your hair can really give it a new lease of life. Ombre has become a very popular option in the last years and looks set to continue. The way it shifts in color allows for a very natural look that doesn’t look too heavy. Sort of like the look you can get from a few weeks in the tropics. But while many of us may love highlights there are concerns about the number of chemicals contained in standard bleach. Over 5000 according to the National Cancer Institute. It’s nice to know so that there are chemical free options for hair dying. It’s also nice to see that professional salons and stylist are also starting to take notice. You can now find organic salons in many cities which offer chemical free dying options. For Ombre in Vancouver, there are a lot of natural choices. We’re going to look at a few of those in today’s article.

What is Ombre

First off let’s mention what Ombre actually is. Ombre is a hair styling method in which only the ends of the hair are dyed. The roots are left untouched with the aim being a natural progression from one color to another. It achieves this because the dye is only applied lightly to the top layers of hair rather than saturating all the way through like traditional highlights. It requires a lot less maintenance than regular highlights and generally lasts longer which means fewer trips to the hair salon. It isn’t so difficult either to do it at home, provided you have some experience with dying your own hair.

Tape-in Extensions

The easiest option is to get tape-in extensions. This works best if your starting with short hair (shoulder length is perfect) or is the color is already growing out. Stylists can clip-in Ombre hair extensions while having them blended to match perfectly. You can have a lot of options to choose from with this and the whole process usually takes only 30min. For those with sensitive hair, this is a godsend as it means no need to worry about over bleaching.

Other options

If extensions aren’t your thing or which to try some experimenting then there a few other options, all different depending on the color you’re going for

  • Blonde – Honey and cinnamon can act as natural bleaching agents when mixed together. Mix equal parts honey and cinnamon with conditioner and olive oil. Massage it into your hair and let it sit for about an hour before rinsing. You may need to do this several times depending on how strong you want the effect.
  • Brown – Black walnuts are great for staining just about everything. Crush up some walnuts and boil in a pot of water. Dip your hair in and let set before rinsing
  • Red – Henna will give you varying degrees of red depending on how strong you make it. You can buy Henna online easily. Mix it with water several hours in advance and then apply it just like you would a regular dye. You’ll need gloves for this one.
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